Video: Sears Presents The Vincent Price Collection of Art

A sales training film from the 1960s

An amazing piece of art history: when Vincent Price sold art through Sears Roebuck.

Fine art was made available across the United States; over 50,000 pieces were sold. The idea that art could be popular with a general middle class audience is lost in this era of elitist art attitudes.

Remodernism is bringing art back to the people-all people. As it should be.

 

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